Wednesday, October 29, 2014

Bomb Dot Com Deviled Sriracha Eggs

Earlier this week, I brought you a guest post from Billy Daniels.  Today's guest post is from his wife (and my sister in law) Andrea Daniels.  I'm sure you recognize their names from previous posts...we hang out with them a lot!!  And they are super fun!

Anyway, a little background on Andrea.  She has a wheat allergy, so she follows a gluten free diet.  She also focuses on creating a healthy balance of clean eating without restricting her diet.  You know-Balanced Living...what we all strive to achieve!!!  Fitness has always played a huge role in her life.  Andrea played sports through high school and coached basketball at a smaller Christian college.  As an adult, she focuses more on HIIT workouts, lifting, and various cardio workouts too. 

Today she is sharing her recipe for the Bomb Dot Com Deviled Sriracha Eggs.  (Yes she really named them that!)

6 eggs hard boiled

1 tbsp miracle whip

1 tbsp mustard

½ Splenda packet

Dash of salt and pepper

2 tbsp Otts French dressing
3 tbsp Sriracha

1. Place eggs in pan with cold water covering them.
2. Bring to a boil and cover for 5 minutes.
3. Remove from heat and let set for another 10 minutes in the hot water. 
4. Peel the shell off of the eggs. 
5. Cut each egg in half and scoop out the inside into a small mixing bowl.  
6. Add miracle whip, mustard, Splenda, salt, pepper, French dressing and Sriracha.  Blend with a hand mixer until smooth and creamy.
7. Add additional Sriracha to taste.
8. You can spoon the mixture into the egg white or place mixture into a ziplock bag and cut the corner to fill the egg and create a pattern. This ups the presentation level and is super easy!  
9. Top with a dollop of Sriracha to give the spicy food impaired deviled egg lovers a heads up as to what they are getting into!

~if you are in a time crunch or don’t like the smell of hard-boiling eggs in your house, Eggland’s Best has packaged hard boiled eggs that I have used many times and they are just as good as the real thing! 

~I make a batch and keep them in an airtight container in the refrigerator, they hold up for about 4 days.  I love to add them here and there for snacks throughout the day.

~Gluten Free

~each half egg = 60 calories, 5 grams fat, 1 carbohydrate, and 3 grams protein.

Be on the lookout for more posts from Andrea!  She will share workouts, recipes, and other fun things with us each month!

Monday, October 27, 2014

Reaching Your Targeted Audience

I asked several people to do guest posts while I am out on my honeymoon.  I will be popping in randomly, but some guest posts sounded like a fun experience for you guys!!  Billy Daniels is the Marketing Manager for Title Boxing LLC in Kansas City.  I asked him to share his professional wisdom with me (and all of you guys too!!!) and here is what he had to say...

In this day in age, understanding your customers and their needs can be the difference between great success or great failure.

Through my retail and marketing career, I found it best to relate customer data to running a small retail shop. Imagine for a second you are the store manager at a small fitness apparel business. How do you know what to stock for your customers?  Of course, you want your store to be unique and have its own identity. At first you're going to build your inventory on a broad spectrum. Soon after opening, you will begin to notice the types of customers entering your store. You begin to make mental notes of clothing being worn, customer age, transaction amounts, transaction times, etc. These are all data points you add into your business plan, it changes your buying plan, inventory levels, hours of operations, price points, merchandise strategy, etc.

In the instant gratification world we live in today, customer experience is the focal point for most, if not all, eCommerce based retail companies. How do these companies become successful?  Data collection!  They can't see their customers, but they can develop customer personas based on the data collected through their marketing channels, purchase history, website viewing history, email interaction, and social media behavior. Tying all these marketing channels together can lead to better conversions through targeted marketing campaigns, powerful segmentation, re-marketing or product shopping ads. Customers are connected to the web more than ever, but this is just the tip of the iceberg.

The eCommerce world is hard to visualize, and many companies slough off how their customers experience and engage with their brand.  Mobile users have surpassed desktop users in the last couple months, and now more than ever, successful companies are finding ways to make customer engagement (buying their products) easier. 

ECommerce based retail companies need and should be investing in data collection software to see past successes continue and grow into the near future.

For those of you without an official eCommerce business, your customer is your reader and your business is your blog.  Knowing your reader and potential brand partners and knowing their expectations helps you to connect on a deeper level.  If you do not already use Google Analytics, it is a must in tracking your stats.  It helps you to track what your readers are experiencing.

Please feel free to ask Billy any questions in the comments section!!!

Friday, October 24, 2014

Friday Favorites-10/24

Happy Friday!!  I'm getting MARRIED TOMORROW!!!  I'm beyond excited!!  That is my Friday Favorite for today. :)  I'm linking up with the HeatherKatie, and Clare for Five Things Friday! Check out their great blogs for the fun linkups!!  As always, thank you ladies for hosting!  

I just wanted to check in to say hi and to tell all of you to have a great weekend!  The next time you hear from me, I will be a Mrs. :)

Bonus fave-some pics from my Girls on the Run practice this week...aren't they AWESOME?!?!